In July of 2009 Technotribe, working in conjunction with Catalyst Communications, launched the new DuraMark website. DuraMark is a newer business that has never had a web presence prior to the launch of this site.

As a part of the initial site launch, Technotribe included a full Organic SEO program focused on industry related keywords and location based keywords. Over the next 90 days, the success of this SEO project became clear. Measuring key metrics via Google Analytics, the DuraMark site organic search results quickly exceeded all standard benchmarks for success. Every desired category was up month-to-month, bounce rates were significantly reduced and targeted, new visitor traffic was greatly increased.  A summary of the results is provided below:

• Overall site visits increased  7.8% from baseline
• Page Views increased 26.95% from baseline
• Bounce Rate  declined an impressive 25.10%
• Average time on site was up 21.22% compared to baseline
• New Visits climbed to 88.37% of all traffic, up an astounding 223.73% from baseline
• Branded keywords (using the name DuraMark) accounted for only three of the top twenty search terms

While the above is just a quick summary of the success of the DuraMark SEO Campaign, the comprehensive reports, including KPI and Trend Analysis shows that target pages are being reached and utilized, and the overall qualified traffic trends have shifted to reach DuraMark’s target audiences.

For more information on this SEO project and its results, please contact Technotribe project manager David Kriegshauser: david-at-technotribe-dot-com