“Can you make my site appear in search engines?”

At Technotribe, we are asked this question frequently. Search Engine Optimization is an essential piece of any online marketing campaign. I’ve written about our approach in SEO: Synergize your keyword investment. I’d like to share some results from a recent SEO campaign we performed as part of a new web site launch.

Some of the statistical highlights include…

• All 18 targeted keywords we optimized for are now appearing in Search Engines. The baseline report only showed 6 appearing originally (all low).
• Dramatic upswing in results for Google…
  • 9 #1 placements
  • 12 top 10 placements
  • 17 top 20 placements
• Even more dramatic upswing for Yahoo search…
  • 10 #1 placements
  • All 18 are on top 10 placements (previously only 1 appeared in top 10)
• More relevant content with higher click-through rates. Previously, some of the top pages ranked were PDFs with lower click through rates. Now, all the top ranked pages are relevant HTML pages.

Because this client occupies a very niche market, the main objective was not just more traffic to the site, but more qualified traffic… and then better engagement of the site visitor and asking them to take the next step. To analyze this, we reviewed their Google Analytics traffic compared to the same time last year. These statistics point to more qualified visitors and a better site experience…

• Total page views up 45%
• Pages per visit up 29%
• Bounce rate down 9% (fewer people are immediately clicking away/closing browser… e.g. more qualified traffic)
• Avg time on site up 35%

What is most compelling about this case study is not just the number of keywords that appears in the top spots, but that the SEO campaign, site redesign and overall marketing all worked together to accomplish rather dramatic results. For this client, their web site has truly become an effective tool to pursuing and engaging new customers.

Tags: SEO